Sydney Sweeney has sparked fresh attention around her relationship with Scooter Braun after wearing a small gold necklace featuring the initials “SB” in a new campaign for her lingerie brand, Syrn.
The actress appeared in promotional images for Syrn’s latest “Send Nudes” collection wearing a pale pink-toned bra and the necklace. Another image showed Sweeney taking a mirror selfie in the same look. The initials quickly caught attention because they match Scooter Braun’s initials.
However, there is an important distinction: neither Sweeney nor Syrn has publicly confirmed that the necklace was intended as a reference to Braun. Entertainment outlets have described it as an apparent or possible nod to the music executive, making the connection an interpretation rather than an established fact.
Sydney Sweeney’s “SB” necklace draws attention
The necklace is a small detail in the Syrn campaign, but the two-letter pendant has become one of the most discussed elements of the photos.
“SB” corresponds to Scooter Braun’s initials, and Sweeney has previously been photographed wearing an “SB” necklace. People reported in April that she was seen with a similar initial necklace during the Stagecoach Festival.
That history has made the latest appearance particularly notable amid continued coverage of Sweeney and Braun’s relationship.
Still, the meaning of the necklace has not been officially explained. Without a statement from Sweeney or Syrn, it cannot be definitively described as a personal tribute to Braun.
What is Sydney Sweeney promoting with Syrn?
The photos are part of Syrn’s latest “Send Nudes” collection.
According to the brand’s campaign description, Sweeney is wearing the Smooth Cup Demi in “Babe.” The design keeps the fit of Syrn’s Romantic Demi while switching to a smooth cup designed to work underneath T-shirts.
Syrn captioned the campaign post, “Send Nudes, now yours,” while identifying the lingerie worn by Sweeney.
The campaign therefore serves a straightforward business purpose for Sweeney’s lingerie label, even as the necklace has added a personal angle to the images.
Sydney Sweeney and Scooter Braun relationship
The necklace attention comes as Sweeney and Braun have faced increasing public interest over their relationship.
Recent entertainment reports have linked the actress and music executive romantically, while People previously reported that Sweeney had been photographed wearing an “SB” necklace at Stagecoach.
Braun also publicly celebrated Sweeney’s birthday earlier this month with a message about their relationship, adding to the attention surrounding the couple.
For now, though, the latest necklace remains exactly that: a detail in a Syrn campaign that has prompted speculation because its initials match Braun’s name.
Unless Sweeney or the brand explains the accessory, the safest description is that the “SB” necklace appears to reference Scooter Braun, but its intended meaning has not been confirmed.
