Benny Blanco Reveals How He Won Selena Gomez Over on Today
Benny Blanco says winning over Selena Gomez was much simpler than fans might expect: he was himself, treated her well and focused on communication.
The Grammy-nominated producer opened up about his relationship with Gomez during a recent appearance on NBC’s Sunday TODAY with Willie Geist. The interview aired September 13, 2026, as Blanco promoted his new book, Fck Failure*, which is being released September 15.
Blanco’s comments are now drawing renewed attention because of the book’s release and his ongoing public conversations about relationships, failure and the lessons he has learned throughout his career.
Benny Blanco Says Kindness Won Selena Gomez Over
Blanco joked that there was no secret trick behind his relationship with Gomez.
Instead, he pointed to something much more ordinary: being nice.
During the TODAY conversation, Blanco explained that understanding a partner, communicating openly and treating people well helped bring Gomez into his life. He joked that he did not rely on anything as dramatic as “black magic.”
His broader point was that a healthy relationship comes down to how two people communicate and understand each other.
That explanation has resonated because the couple’s relationship developed from an existing professional connection rather than a completely new introduction.
Blanco and Gomez Had Known Each Other for Years
Gomez and Blanco had already worked together professionally before they became a couple.
Their relationship became public in December 2023, after Gomez confirmed their romance on social media. The relationship eventually progressed to an engagement in December 2024 and marriage in September 2025.
That history adds context to Blanco’s comments about communication and familiarity.
The pair were not strangers when their relationship became romantic. Their professional connection had given them years of familiarity before they became one of Hollywood’s most closely followed couples.
The Timing Behind Blanco’s Today Appearance
Blanco’s Sunday TODAY appearance came just before the release of his new book, Fck Failure*.
Simon & Schuster lists September 15, 2026, as the book’s publication date. The 208-page book focuses on Blanco’s experiences with failure and his approach to turning setbacks into opportunities.
His book promotion has therefore put Blanco back in the spotlight, with his comments about Gomez becoming one of the most widely discussed parts of his recent interviews.
The timing also helps explain why searches for The Today Show and Blanco’s relationship with Gomez are attracting renewed attention now.
Blanco’s Relationship Advice Is Consistent With His New Book
Although his comments about Gomez were personal, they fit with the broader message of Fck Failure*.
The book encourages readers to view failure differently and use setbacks as part of the path toward success. Its official publisher description presents failure as something that can be learned from rather than simply avoided.
Blanco’s comments about Gomez take a similarly straightforward approach.
Rather than describing an elaborate courtship strategy, he emphasized basic relationship qualities such as kindness, communication and understanding.
Why Benny Blanco and Selena Gomez Are Trending Now
The renewed interest is not because Blanco and Gomez have suddenly announced a new relationship development.
Instead, the attention follows Blanco’s recent Sunday TODAY interview and the September 15 release of Fck Failure*. The interview gave viewers a fresh look at how Blanco describes his marriage, while the book has placed him in a new wave of media appearances.
For fans searching for the story behind the couple’s relationship, Blanco’s answer is surprisingly uncomplicated.
According to Blanco, he did not need a complicated formula to win Gomez over. His explanation was centered on being kind, communicating openly and building a genuine connection.
The couple married in September 2025, and Blanco continues to speak publicly about Gomez as his wife while promoting his latest project.
For now, the biggest takeaway from his TODAY appearance is less about a secret celebrity dating trick and more about Blanco’s own explanation of why the relationship worked: he says treating Gomez well and being able to communicate brought them closer
FAQs
1. What did Benny Blanco say about winning Selena Gomez over?
Blanco said kindness, understanding and open communication played an important role. He joked that he did not use anything like “black magic” to win her over.
2. When did Benny Blanco and Selena Gomez start dating?
Their relationship became public in December 2023 after Gomez confirmed that she was with Blanco.
3. When did Benny Blanco and Selena Gomez get married?
The couple married in Santa Barbara, California, in September 2025.
4. Why is Benny Blanco trending on September 15, 2026?
Blanco is receiving renewed attention following his recent Sunday TODAY appearance and the September 15 release of his new book, Fck Failure*.
5. What is Benny Blanco’s new book called?
His new book is titled Fck Failure*. Simon & Schuster lists its U.S. publication date as September 15, 2026.
